visual design, simulation, 3D Design, branding, motion graphics, sound design
Project Objective
Create branding for a cosmetic gel and use branding to showcase product in 3D motion graphics spot. As a personal project, I wanted to showcase and challenge my ability to take an idea for a product from inception all the way to a world-class motion graphics spot.
Contributions
Formulated branding based on existing products and open niche
Designed label and gel container
Modeled and lit various locations
Added camera motion
Composite, color correct, and export renders
Added, mixed and modified SFX
Treatment
Collected bright and soft textures juxtaposing a hot desert location with the cooling feeling of a pool and aloe to use as a foundation for branding, lighting, and set location.
